Website Design Services
Our business websites are a perfect way to represent your company online. With many pricing options to choose from, you can convey everything you want people to know about your business in as many or as few pages as necessary. We’ll include some professional stock images and incorporate your own business images as well. Think of your online business website as a beautiful brochure and business card that anyone can access at any time. All of our small business websites come with basic on-site SEO.
Do more with your website by allowing people to purchase products and services. Like our business websites, our ecommerce websites are built on the reliable and robust WordPress content management system. Unlike our business websites, however, our ecommerce websites come integrated with Woocommerce, a popular ecommerce framework that lets you sell products, manage inventory, and collect payments via PayPal or any number of payment gateways. All of our small business websites come with basic on-site SEO.
Visibility and Marketing
Search Engine Optimization (SEO)
Proper SEO ensures that search engines such as Google, Bing, and Yahoo can easily understand what it is your website is about and what you offer. It relies on the skillful, yet natural, integration of keywords specific to your product, service, and industry. Optimizing this will help you show up in search engines when people search for the products or services you provide. There are two distinct methods of SEO:
On-site SEO: This is the SEO work that is applied directly on your site in the form of keyword placement and content optimization. All of our websites come with basic on-site SEO.
Off-site SEO: This work is done off of your site and involves getting your brand mentioned and linked to from other websites. Often times, doing good on-site SEO will naturally bring off-site SEO, because you will have created fantastic and useful content people will naturally want to share and link to.
Like “normal” SEO, the goal of local SEO is to make sure that search engines know what your site is about so it gets represented in search results. The distinction with local SEO is that it applies to a localized region. For example, if you own a business that services a specific area (e.g. restaurants, auto dealers, moving companies, builders, etc.) then local SEO will help your business get found when people are looking within your specific region of service.
Pay Per Click (PPC)
Pay Per Click is another way you can ensure, actually guarantee, that your business shows up in Google and/or Bing. Unlike SEO, which relies on properly optimizing your website so search engines can understand what your site is about, PPC let’s you simply pay Google to appear in search results. SEO is a slow and steady build, because it’s ultimately up to Google to decide if they want to show your business in organic results. PPC, however, is more like traditional advertising. You tell Google (via their AdWords platform) what keywords you want to show up for and Google return your business when people search for those keywords. If someone clicks your website, Google charges you a small fee.